APP STORE OPTIMIZATION (ASO)

We’ll analyze your app and show you how to improve its performance

Share your app link and get a free audit from RankMyApp’s ASO and mobile marketing experts.

Helping apps of all sizes grow smarter including brands like:

Trusted by over 600
apps worldwide

Increase visibility with keyword optimization

Map and analyze competitors' strategy

Maximize conversion
rate and ROI

Companies that trust us

Discover the 30–40 keywords that really matter to rank in the top 10 and grow beyond brand traffic

With mobile intelligence and app store optimization services, we help large apps gain more visibility in stores 

Average growth of more than 149 keywords

Significant improvement in strategic positioning

First place in keyword searches

Discover the 40 keywords that really matter to rank in the Top 10 and grow beyond brand traffic.

With mobile intelligence and app store optimization services, we help large apps gain more visibility in stores

We achieved average growth of up to more than 149 keywords

Significant improvement in strategic positioning

First place in keyword searches

Outsmart competitors’ best strategies and access full-funnel KPIs in real time

Leverage competitor insights like estimated downloads, DAU, MAU, and historical performance to holistically evaluate keyword performance and outperform competitors, all in one view

Outsmart competitor’s best strategies and have the all the funnel KPIs in real time

Leverage competitor insights like estimated downloads, DAU, MAU, and historical performance to holistically evaluate keyword performance and outperform competitors, all in one view.

Custom product pages

Using market intelligence, we create app store optimization strategies that leverage custom product pages in app stores, increasing conversion rates by up to 49%

Custom product pages

Using market intelligence, we create app store optimization strategies that leverage custom product pages in app stores, increasing conversion rates by up to 49%

Never again struggle to track data and have a holistic market view

We provide a complete overview of the app market and ASO (app store optimization) strategies for the organic growth of your app

With our own technology

bar-graph

Data-driven methodology

Expert advisory services

Never again struggle to track data and have a holistic market view

We provide a complete overview of the financial market and ASO (app store optimization) strategies for the organic growth of your app

With its own technology

bar-graph

Data-driven methodology

Expert advisory service

Our success stories

Fintech (LATAM)

With review and store optimization strategies, we helped increase the app’s average rating from 4.22 to 4.43 and reach 81% positive reviews in just a few months

Bike Itaú

By repositioning the app’s category and optimizing its metadata, we increased organic visibility by 18% and took it to the Top 10 on Google Play

ASO Case

With ASO and A/B testing, we boosted keyword rankings by up to 77% and added over 100 new keywords per month across App Store and Google Play

IMVU (Brazil)

We optimized visuals and messaging for Brazil and increased organic installs by 111%, with conversion rates reaching 37%, well above the category average

Why choose RankMyApp?

Search optimization

Optimize your metadata to increase organic impressions and drive more organic downloads from the App Store and Google Play. Let us optimize your app store presence

Conversion optimization

Optimize your creatives for better conversion. Drive more organic downloads, better rankings and lower user acquisition costs for every channel. Let us help you boost conversion and revenue

A/B Multivariate testing

Drive ROI with A/B experimentation, multivariate, split and funnel testing. Let us help you stay on top of trends and deliver what users want

Data tracking

Track marketing KPIs and ROI in real time and accurately. We operate in a 100% data-driven way and focus on generating results.

Paid search

Apple Search Ads and Google Ads can help an app index faster for keywords and perform better when managed side-by-side with ASO

ASO technology

ASO technology designed in-house to improve app growth, rankings, and discoverability

Get expert support from our multidisciplinary team specialized in Mobile Marketing, ASO, and App Analytics

See what our customers say

We have a great partnership with RankMyApp

Your solutions are an important part of our pipeline of improvements to Banco Carrefour's apps. RankMyApp's review analysis allows us to more quickly meet our customers' needs and prioritize the development of new features.

We value RankMyApp's ongoing work

Besides being a tool to boost Centauro's results on key retail dates, we've achieved excellent long-term results, with a significant increase in organic app installs over a one-year period. RankMyApp is undoubtedly a key partner in the growth of Centauro's app.

We achieved the expected results with RankMyApp

By partnering with RankMyApp, we were able to achieve greater operational efficiency in the app's media and translate the results through advertising strategies specifically targeted to this channel.

Frequently Asked Questions

Get quick answers and learn more about RankMyApp’s growth and performance solutions.

What is Performance Media?

Performance Media is RankMyApp’s complete, data-driven media management solution for websites and apps.

We accelerate user acquisition and boost campaign results through artificial intelligence — combining strategy, automation, and expert optimization.

We specialize in Programmatic Media, Ad Networks, and AI-powered campaigns that drive measurable growth.

What Performance Media delivers:

  • Faster, more efficient user acquisition
  • Campaign performance enhanced by AI and continuous optimization
  • Expertise in Programmatic Media and Ad Networks for both web and app acquisition
  • Retargeting strategies that reduce churn and increase revenue

Talk to our Performance Media experts and take your site or app to the next level.

What is Mobile Intelligence?

Mobile Intelligence combines RankMyApp’s proprietary technology with consultative support to give you a complete market view and strategic insights for organic growth — through App Store Optimization (ASO) and ongoing competitive analysis.

What Mobile Intelligence delivers:

  • 360° market visibility: In-depth intelligence on your app’s performance, competitors, and opportunities for growth.
  • Organic growth strategy: Data-driven keyword research, content optimization, and creative improvements for the App Store and Google Play.
  • App store page management: Keep your app pages fresh with updated visuals, descriptions, and localized content designed to increase downloads.
  • Dedicated expert support: Work closely with a team of Mobile Growth, ASO, and App Marketing specialists who deliver actionable insights and results.

With our exclusive platform, you can:

  • Track your app’s ranking, keyword evolution, ratings, and performance over time.
  • Analyze competitors and identify category trends across countries and segments.
  • Detect unauthorized use of your brand name in the App Store or Google Play.
  • Understand which apps share your audience and how your reviews are performing.
    Monitor ASO checklists, category rankings, app updates, and competitor movements.
  • Identify regions with the highest marketing potential for expansion.

Speak with our Mobile Intelligence team and maximize your app’s performance.

What services does RankMyApp offer?

RankMyApp stands out with its exclusive Mobile Intelligence and Performance Media solutions, offering:

  • Advanced data analytics for actionable insights
  • App store page management to strengthen your online presence
    Expert consulting for sustainable organic growth
  • Mobile-first media management for optimized ad performance
  • Full-funnel campaign optimization for websites and apps
What is App Store Optimization (ASO)?

App Store Optimization (ASO) is the process of improving an app’s visibility and conversion within the App Store and Google Play.
Much like SEO for websites, ASO optimizes titles, descriptions, visuals, and keywords to improve your ranking for the most relevant search terms.

ASO is a core part of RankMyApp’s Mobile Intelligence methodology — designed to increase your organic reach and attract high-intent users.

What is Mobile Marketing?

Mobile Marketing refers to all strategies focused on engaging users through mobile devices — smartphones and tablets — using:

  • Personalized and targeted campaigns
  • Smart technology to drive meaningful engagement and retention

How can I make my app marketing more effective?

To achieve real efficiency in app marketing, you need:

  • A data-driven plan aligned with business goals
  • Deep understanding of your audience behavior
  • Advanced technology and technical expertise
What is RankMyApp?

Founded in 2015, RankMyApp quickly became a leader in mobile growth and performance marketing across Latin America.
We specialize in:

  • Advanced App Store Optimization (ASO) technology
  • Expertise in mobile app growth and marketing
  • Full-funnel media management for apps and websites
  • We’re trusted by global brands to boost visibility, engagement, and performance through intelligent, data-driven solutions.

We’re trusted by global brands to boost visibility, engagement, and performance through intelligent, data-driven solutions.

How does RankMyApp improve media campaign performance?

Our Performance Media solution leverages artificial intelligence to maximize results through:

  • Automated campaigns for greater efficiency
  • Continuous analysis and real-time optimization
  • Focused KPIs aligned with your business objectives

We combine Ad Networks for large-scale acquisition, Programmatic Media for better conversions, and AI-driven Retargeting to re-engage users and increase revenue.

How can RankMyApp improve my user acquisition strategy?

By combining Mobile Intelligence and Performance Media, we deliver a complete picture of your app or website, backed by:

  • Data-driven insights
  • Technical expertise and consulting support
  • Customized strategies built around measurable results
Does responding to app store reviews really impact visibility and results?

Absolutely. A high volume of positive reviews and consistent engagement directly improve your app’s visibility and ranking.

RankMyApp uses proprietary technology for sentiment analysis and custom response automation, helping you strengthen relationships with users and improve overall ratings.

We are a benchmark in mobile marketing

We have achieved a prominent position in the market, recognized for our excellence in mobile marketing and digital media management. Our innovative approach and proven results have earned us a spot among the top 3 App Store Optimization (ASO) companies, according to Business of Apps.

50%

of our clients stay with us for over 3 years

600+

clients served with tailored solutions

17+

countries with operations supporting major companies

250+

team members driving our results every day

Schedule a conversation with one of our strategists now and request an analysis of your app!

Increase your app's revenue, engagement, and retention with our custom app marketing solution that combines data and market intelligence.

Made with ❤️ and focused on performance by Donnu Agency

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